Visual exploration · AI lighting
50 Cinematic Lighting Setups
One subject, fifty lighting conditions: a study of photographic direction, mood and prompt structure.
Explore Lighting Setups →AI creative practice · Han Yong / ehyong
AI Creative Director & Visual Storyteller
25+ years of creative direction. Now building with AI.
Han Yong (ehyong) develops AI-powered visual stories, commercial concepts and creative workflows for brands, technology platforms and creative teams. His practice starts with professional creative judgment, then uses generative tools to make a clear idea tangible.
Based in Kuala Lumpur · Malaysia · Singapore · Southeast Asia · Remote global collaboration
I CREATE → I EXPERIMENT → I APPLY → I TEACH. The practice and the training strengthen each other.
Selected creative practice
See the work before the tools.
Explore documented visual experiments and the AI video showreel already on this site. These are creative practice pieces, presented as experiments rather than unnamed client commissions.
Visual exploration · cultural craft
One Point of View, Sixteen Crafts
From shadow puppetry and printmaking to digital styles, one original character tests how visual language changes meaning.
Explore the Scroll Story →
AI video · visual storytelling
Creative Showreel
A moving introduction to visual direction, AI production and the work behind the practice.
Watch the Showreel →Showreel
The work, in motion.
Training. Creative direction. AI production. This film bridges the rooms where I teach and the work I make.
Creative judgment before AI
Direction before generation.
Tools can accelerate production. They cannot decide what a brand should say, how a story should feel, or whether an image is right. My process puts experienced creative judgment before the prompt.
25+ yearsCreative-industry experience
Brand strategyPurpose and audience
Art directionVisual and narrative decisions
Generative AIExpanded production possibilities
Together, these disciplines make commercial AI creativity useful beyond the demo.
Creative workflow
From brief to finished work.
The sequence adapts to each assignment, while strategy, concept and review stay ahead of delivery.
- Brief and objective
- Strategy and audience
- Concept and creative direction
- Prompt and AI direction
- AI image production
- AI video production
- Sound and voice
- Post-production
- Quality review
- Final campaign assets
Tools and relationships
The platform serves the process.
Existing teaching and case-study content on this site covers ChatGPT, Google Gemini, Claude, HeyGen, and AI image and video workflows. Tool choice depends on the brief.
Documented official role: Han Yong is a HeyGen Ambassador. The other named platforms are tools used in teaching or creative practice; they are not presented as clients, partners or endorsements.
Partner with ehyong
AI Platform & Creator Collaborations.
I work with AI platforms, brands and creative teams to explore emerging technology in real creative, commercial and educational workflows. Remote collaboration and Malaysia or regional activations are welcome.
Creator partnerships
Professional content showing real creative applications.
Product launches
Launch films, visual concepts and workflow demonstrations.
Beta feedback
Practical perspective from a Creative Director and trainer.
Tutorials and education
Usable workflows for creators and professional teams.
Southeast Asia activation
English and Mandarin content, workshops and creator sessions.
Speaking and events
Product demonstrations, conferences and community programmes.
Two connected practices
What I make informs what I teach.
Need practical AI capability for your team? Explore Han Yong's corporate AI training and workshops.