Content · Problem: I don't know what to post
What should I post on social media when I run out of ideas?
Stop hunting for single post ideas and pick three content pillars instead: teach something, show behind the scenes, and prove results. Then ask AI to fill each pillar with specific ideas for your business and your customers. A pillar gives you a direction every week, so you never start from a blank page again.
When to use this
You open Instagram or Facebook to post and your mind goes blank, or you keep repeating the same promo post.
Copy this prompt
Build my own versionAct as a content strategist for small businesses. My business: [what you do, where you are] My customers: [who buys from you and what they care about] My goal this month: [e.g. more enquiries, more walk-ins, more followers] Step 1: Suggest 3 content pillars that suit my business. One should teach, one should show behind the scenes, one should prove results. Step 2: For each pillar, give me 5 specific post ideas. Specific means I know exactly what to film or photograph. Step 3: Mark the 3 ideas that are easiest to make this week with only a phone. Rules: no generic ideas like "share a tip" or "post a quote". Every idea must be doable in under an hour.
Replace each [bracket] with your own details. Works in ChatGPT, Gemini, Claude, Copilot and Meta AI.
Example
What you type in
My business: a tuition centre in Cheras for Form 4 and 5 students. My customers: parents who worry about SPM results. My goal: more trial class sign-ups.
What you can expect back (shortened)
Pillar 1, Teach: "The 3 SPM Maths questions students lose marks on every year" (whiteboard video, 30 seconds)… Pillar 2, Behind the scenes: "What a Saturday class looks like at 9am"… Pillar 3, Proof: "Aina went from D to A in Add Maths: what changed" (with permission)…
Common mistake
Asking "give me content ideas" with no business, customer or goal. AI then gives you the same 10 ideas it gives everyone.
Better follow-up prompt
Write the full caption for idea 2 in pillar 1, and give me 5 different first lines to test.
Related problems
Want your team to work like this?
This prompt is one piece of a workflow Han Yong teaches in full. See AI content creation training.